New Ivory Gentle Aloe laundry detergent is designed for your family’s sensitive skin. It is made without dyes, perfumes, parabens, phosphates, enzymes, brighteners or chlorine.
- Gentle aloe scent
- Designed for sensitive skin
- Free of phosphates, brighteners, dyes & chlorine
- Available in two sizes: 96 loads (138 fl oz) and 64 loads (92 fl oz)
At Ivory, we believe in using pure & purposeful ingredients to make
products you will love and trust. Over 140 years ago, we created a soap
that was 99.44% pure and we haven’t lost touch with where we came from.