New Ivory Gentle Aloe laundry detergent is designed for your family’s sensitive skin. It is made without dyes, perfumes, parabens, phosphates, enzymes, brighteners or chlorine.
Gentle aloe scent
Designed for sensitive skin
Free of phosphates, brighteners, dyes & chlorine
Hypoallergenic
Available in two sizes: 96 loads (138 fl oz) and 64 loads (92 fl oz)
Over 140 years ago, Ivory created a soap that was 99.44% pure and we haven’t lost touch with where we came from. Like our original soap, all our products are made with pure and purposeful ingredients trusted for generations.
