Oh, baby! Ivory Baby is here!

Ivory is bursting to tell you about our gentle bundle of joy: Ivory Baby Foaming Wash & Shampoo for Baby’s Sensitive Skin. 


What makes this product perfect for babies? Ivory Baby was designed specifically to address the cleansing needs of infants and toddlers—protecting their fine hair and delicate skin, while still gently cleansing away dirt and oil, spit-up, and diaper blowouts. From playdates to daycare, this minimal formula is designed to be sensitive enough for babies, but strong enough to help wash the day away. 
Available in Fragrance Free or Softly Scented, a tear-free Ivory experience is now available for the littlest members of your household. 



What’s in it? 

Ivory Baby is a plant-based body wash and shampoo, purposefully made with only nine ingredients—so moms have control over what goes on their baby’s skin. Our formula is suitable for all skin types, and gentle enough for babies’ and toddlers’ sensitive, eczema-prone skin. Our fragrance-free Baby Body Wash & Shampoo has even been recommended by the National Eczema Association.  
This tear-free wash and shampoo is designed for head-to-toe care of the most delicate hair and skin, and free of irritants that would impact your infant. 


 Free of: 
- Sulfates 
- Dyes 
- Parabens 
- Phthalates 
& Ivory does not test on animals 



Though it’s true, Ivory Baby was designed for babies, it’s also designed with mom (or dad—or any guardian) in mind. That’s why it was important for us to have ergonomically designed bottles to hold our products. These bottles can be pumped with one hand, without tipping, so your other hand is free to support your baby and to make bath time easier. And the gentle, instantly foaming formula will keep bath time fun and tear-free for baby.


Making a splash

As this bath time protector makes its splash in the market, you can find Ivory Baby Foaming Wash & Sensitive Shampoo for Baby’s Sensitive Skin available exclusively at Walmart. Even though we help defend the skin, hair, and eyes of our most sensitive bathers, we know the true heroes of bath time are the caregivers like you.


More Ivory Goodness

For more product releases, Ivory Acts of Kindness, and product information, visit our Ivory blog!