| For more than a century, Ivory Bar Soap has
been known for its purity, versatility, and ability to float.
It's consistency and quality have made it an indispensable product
in American homes. Many Americans grew up with Ivory Soap in
their home and images of Ivory on their televisions and radios.
As a result, Ivory's light scent and memorable slogans evoke
fond memories of simpler times.
Classic Ivory Soap is also available in liquid
hand soap formula for mess-free convenience in designer pumps.
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